Replacement Black Knurled Knob for B150 Bridge assembly. High-quality replacement black knurled knob provides positive grip for quick finger tightening.

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Good Press, Bad Press: Windscreen Repair & Public Relations

Windscreen repair is a great service, is valuable to consumers, and is a viable alternative to a windscreen replacement. Given this upside, the relative low cost of entry into the business, and estimated $500 million annual market, scam artists have found a niche. It can affect how customers view your business. This is where windscreen repair & public relations come together.

Also, these scams involve everything from “fixing” non-existent damage to inflating costs for actual damage. For this reason, the repairs, if you can call them that, are typically quick jobs made and are of a very low quality. If you have been in the repair business for any length of time you have likely had a request to fix one of these botched repairs.

Not only are victims of these scams left with a sub-standard repair, some states may consider the customer a co-conspirator to fraud if their insurance is billed for the repair. Yikes!

Also, local media reports on stories of this type of fraud and dishonest business practices  and can affect your business. Consumers often have no way to differentiate between good and bad technicians and may avoid a windscreen repair altogether. They read the bad press and choose to stay away.

Generally, but you are not helpless against this bad press. Showing that you are a trusted member of the community, educating your customers, and standing behind your work are all tactics that can minimize the damage from bad press and boost your business in the process.


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Training and Tradeshows

This windshield repair training is a hands-on, intensive, one day course designed to take your repair quality to the next level. Whether you are just starting out or are a seasoned pro, this class is right for you!

Our team of experienced technicians are dedicated to offering the highest standard of training in the windshield repair industry. During the Delta Kits Training and Certification course, technicians are trained to follow ROLAGS (Repair of Laminated Auto Glass Standards), the industries best practices. Delta Kits Training and Certification covers all technical aspects of windshield repair and will take you from never having completed a repair, to being among the best technicians in the industry. The marketing and insurance billing discussion is designed to help you become more successful in your windshield repair business.


Who are our experts:

Heinrich Hermanus from Jerxheim in Germany has been working with Delta Kits since 2003. As a certified Delta Kits trainer, he has taught numerous people how to perform perfect rock chip repairs in the years since 2006. As a Delta Kits distributor in Europe, he speaks German and English and provides valuable services to many customers and users with his clearly formulated tips and instructions, whether by phone, mail correspondence or on-site at the customer.

Graham Watson, is one of the original Novus Technicians in the UK since 1988 and since then has been running a very successful windscreen repair service in the UK. In 2008 Graham was named Windshield Repair Person of the year at the Mobile Tech Expo, an award he is very proud of as it is voted for by his peers in the trade. For the past 10 years, Watson has been active training technicians for the repair industry and specializes in advanced training for techs with previous experience, during this time he has been lucky enough to work with people from many different countries. His passion for helping others carry out the best quality repairs possible shows in the time he spends offering advice on different trade forums as Screenman.